Frequently asked questions

It takes you from “what do I post?” to a week of content ready to film. Hookly reads your profile and niche, builds a strategy, plans your posts, writes scripts with hooks, drafts carousels and shows what worked after you publish.

Creators, freelancers and small businesses that want to grow on Instagram or TikTok without losing hours on every post. Agencies can manage several profiles in one account.

Yes. Skip the analysis and add up to three creators you admire. Hookly builds your first week from your niche and what works for them, then learns from your own posts as you publish.

No. Paste your handle and Hookly reads your public posts. Connect with the official Instagram or TikTok login when you want private numbers like saves and reach; on Instagram that needs a professional account, which is free to switch to.

A chatbot starts from a blank page every time and doesn’t know your numbers. Hookly starts from your posts, checks every idea against what already worked for you and keeps that memory week after week.

Yes. Hookly reads your own posts and the creators in your space, so the plan fits your niche, whether that’s coffee, law, real estate or fitness.

It plans, writes the scripts and drafts the carousels. You film. Automatic editing of your takes is coming soon, and so is publishing from Hookly.

$50 a month, or $15.90 a month billed yearly ($190.80 a year), with every feature included for one brand. Each extra brand is $9 a month. Seeing your strategy and first week is free.

If you want to post several times a week and get stuck on ideas or scripts, Hookly gives you those hours back. If you rarely post and don’t plan to change that, it probably isn’t. Not sure? Start monthly and cancel whenever you like.

From Billing, in two clicks, with no fees and no call. You keep access until the end of the period you paid for, and your plans and scripts stay saved if you come back.

Payments go through Stripe and we never see your card number. Account connections use the official Instagram and TikTok logins, so Hookly never sees your password.