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Hookly
US ENPlan my first week

Stop guessing what to post.

Built for creators. Hookly reads your profile and the creators winning in your niche, then plans your week of Reels and TikToks.

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  • No card needed
  • 2-minute setup
  • Cancel anytime
  • Official Instagram & TikTok login

Hookly / Instagram + TikTok

Made for creators in any niche

Hookly adapts to your profile, your audience and the way you film.

FoundersFitnessLawCookingPetsPersonal financeHealthCoffee
Real estateBeautyParentingTravelPhotographyFashionLanguagesGardening

From idea to posted

Everything you need
to post on Instagram

Build a strategy for your profile, find references, turn ideas into scripts and carousels, and learn from every post.

Scroll to explore

01

Plan

Post with a plan

Know what to post to reach new people, build trust and sell. Hookly reads your niche, audience and references and turns them into a strategy with a calendar.

Content strategy
NicheContent creation
Short-form videoPersonal brandCreator tools
30 posts analysed
AudienceNew creators and founders who film their own contentTone of voiceDirect, practical, a little playful
Content pillars
ReachFilming tips that save time
TrustBehind my workflow
SellMy templates and coaching
Your first week19 – 25
Mon 19Tue 20Wed 21Thu 22Fri 23Sat 24Sun 25
Reel3 hooks I’d steal for your next ReelReach
CarouselHow I batch a week of content in one afternoonTrust
ReelFrom blank page to posted in 20 minutesSell
02

Scripts

Scripts ready in minutes

Start from an idea, a reference video or a link. Get three hooks to test, a body and a call to action in your voice, then polish it with the assistant.

Script generator
Start from
Your ideaShow how I film a week of videos in one afternoon.
A reference videoFrom the library or your profile · 0:32
A link or PDFNotes, articles, your course page
Your script1 / 3
Option 1Option 2Option 3
01 / HookI film seven videos in one afternoon. Here’s the setup.
02 / BodyOne light, one spot, one outfit change. I film every hook first, back to back, then record the middle parts.
03 / Call to actionSave this for your next filming day.
With your context
Make the hook shorter.
03

Editor · coming soon

Videos edited for you

Upload your takes and Hookly cuts the pauses, adds captions and zooms, and keeps the pace. Review it and post. Coming soon to every plan.

Video editor
Hookly AI
Cuts
Captions
Zooms
Motion
9:161080p
04

Carousels

Ideas into carousels

Turn any idea into slides with your text, photos and colours. Hookly lays out the slides; you adjust the details and export.

Carousel generator
5 hooks that stop the scroll
Ask what they’re already thinking.
Show the result first.
Call out one person.
Follow for a new hook every Tuesday.
Slides
  1. 5 hooks that stop the scroll
  2. Ask what they’re already thinking.
  3. Show the result first.
  4. Call out one person.
  5. Follow for a new hook every Tuesday.
Template · Bold1080 × 1350
Export
05

References

Find and adapt what’s trending

Search trending videos in your niche, see how their hooks work and adapt the format to your profile in one click.

Viral library
hooks for talking-head videos
Searching references…3 videos found
Instagram3 hooks every creator should steal1.2M views
TikTokMy one-light filming setup640K views
InstagramI batch 30 videos a month. Here’s how512K views
Matched to your nicheAdapt to my profile
06

Analyze

See exactly what works

Find your strongest hooks, formats and posts. Hookly compares every post with your own average and tells you what to repeat, what to fix and what to post next.

Profile analysis
Your profileInstagram + TikTokLast 30 days
Views128.4K+38%
Engagement6.8%+1.2 pts
Posts analysed1230 days
2.4×your average views
Winning formats
Talking headScreen walkthrough
Best hooks
Direct question3.1דAre you filming your hooks last?”
Bold claim2.2דYour first three seconds are the whole video.”
HooklyPlan 01 / 06
NicheContent creation
Short-form videoPersonal brandCreator tools
30 posts analysed
AudienceNew creators and founders who film their own contentTone of voiceDirect, practical, a little playful
Content pillars
ReachFilming tips that save time
TrustBehind my workflow
SellMy templates and coaching
Your first week19 – 25
Mon 19Tue 20Wed 21Thu 22Fri 23Sat 24Sun 25
Reel3 hooks I’d steal for your next ReelReach
CarouselHow I batch a week of content in one afternoonTrust
ReelFrom blank page to posted in 20 minutesSell
Illustrative example Instagram · TikTok

How it works

How Hookly works

Paste your handle, check your strategy and start filming with a plan.

Instagram TikTok
Your profileInstagram + TikTok
010203
Posts analysed
Content strategy
NicheContent creation
AudienceNew creators and founders who film their own content
Content pillars
Filming tips that save time
Behind my workflow
My templates and coaching
Scripts1 / 3
HookI film seven videos in one afternoon. With your context
Carousels5 hooks that stop the scroll.

Connect Instagram or TikTok

Paste your handle so Hookly can read your posts. Add creators you admire to make the analysis sharper.

Check your analysis and strategy

See what your posts reveal, review the strategy and adjust your niche, audience, goal and content pillars.

Start creating

Get ideas made for your profile. Pick one, generate a script or a carousel, and follow the results after you post.

Illustrative example

Plan my first week

Every tool. One plan.

Your content, planned.
Every week of the year.

From profile analysis to posts ready to film, with your context at every step.

Monthly

Flexible

Pay as you go. Switch to yearly anytime.

$50/month

billed monthly, renews automatically

Plan my first week

✓ Cancel anytime

Yearly

Best value −68%

Under a third of the monthly price, billed once a year.

$15.90/month

$190.80 billed yearly

Plan my first week

Secure checkout with Stripe

Both plans include everything

Instagram + TikTok
Content strategy
Script generator
Video editor (soon)
Carousel generator
Viral library
Profile analysis
  • Connect Instagram + TikTok
  • Email support
  • Cancel anytime
Each extra brand: $9/month

Add as many brands as you need. One brand is one profile with Instagram and TikTok. Made for agencies and creators with more than one account.

Hookly / FAQ

Questions,
answered.

What’s included and how to start creating with Hookly.

01What does Hookly do?

It takes you from “what do I post?” to a week of content ready to film. Hookly reads your profile and niche, builds a strategy, plans your posts, writes scripts with hooks, drafts carousels and shows what worked after you publish.

02Who is it for?

Creators, freelancers and small businesses that want to grow on Instagram or TikTok without losing hours on every post. Agencies can manage several profiles in one account.

03I’m just starting out. Does it still work?

Yes. Skip the analysis and add up to three creators you admire. Hookly builds your first week from your niche and what works for them, then learns from your own posts as you publish.

04How is it different from asking ChatGPT?

A chatbot starts from a blank page every time and doesn’t know your numbers. Hookly starts from your posts, checks every idea against what already worked for you and keeps that memory week after week.

05How much does it cost?

$50 a month, or $15.90 a month billed yearly ($190.80 a year), with every feature included for one brand. Each extra brand is $9 a month. Seeing your strategy and first week is free.

06Is it worth it?

If you want to post several times a week and get stuck on ideas or scripts, Hookly gives you those hours back. If you rarely post and don’t plan to change that, it probably isn’t. Not sure? Start monthly and cancel whenever you like.

07Does it work for my niche?

Yes. Hookly reads your own posts and the creators in your space, so the plan fits your niche, whether that’s coffee, law, real estate or fitness.

08Will Hookly make the videos for me?

It plans, writes the scripts and drafts the carousels. You film. Automatic editing of your takes is coming soon, and so is publishing from Hookly.

09Do I have to connect my account?

No. Paste your handle and Hookly reads your public posts. Connect with the official Instagram or TikTok login when you want private numbers like saves and reach; on Instagram that needs a professional account, which is free to switch to.

10Is it safe?

Payments go through Stripe and we never see your card number. Account connections use the official Instagram and TikTok logins, so Hookly never sees your password.

11How do I cancel?

From Billing, in two clicks, with no fees and no call. You keep access until the end of the period you paid for, and your plans and scripts stay saved if you come back.

See all questions →

Hookly / All connected

Your next post
starts here.

Connect your accounts and post with a plan every week.

Plan my first week
  • No card needed
  • Cancel anytime
Your content03
TikTok0:329:16
Instagram0:249:16
Instagram0:189:16
Your scriptOne idea, three videos: the hook, the setup, the result. With your context
Ready to review
Illustrative example